企业并购重组中的文化融合关键因素实证研究 The Empirical Study on Key Factors to Successful Cultural Integration in Corporate Merger & Acquisition

在我国经济新常态下，需要通过企业的并购重组来实现产业整合和结构升级。文化融合是企业并购整合的重要内容，它决定着企业并购重组的绩效。本文通过实证研究发现：影响并购重组企业文化融合的关键因素有：双方企业文化的差异性、并购重组前期的文化尽职调查、公关行为、整合碰撞期和磨合期的文化融合促进措施等，其中，员工对文化的认同和领导行为对文化融合效果影响最大。据此，提出了并购重组企业文化融合的原则，以期能为我国并购重组企业的文化管理提供参考和借鉴。 We need industrial restructuring and upgrading by corporate Merger & Acquisition under China’s New Normal of economy. Cultural fusion is an important part of the merger integration, and is one of the key factors affecting the performance of MA due diligence before MA PR behavior; promotion measures of culture integration at the stage of collision during integration. Finally, we suggest some principles of culture integration for cultural management practitioners.