How do esports companies support their community’s wellness?

Background: With the growing professionalisation of esports, there is greater public scrutiny of the health and wellness of their communities, but no research outlining the approaches taken by esports companies to deploy services and support. Aims: This paper aims to understand the prevalence and effectiveness of wellness initiatives within the esports industry, so as to inform best practice, knowledge of critical concerns, and pathways to greater provision for esports professionals. Methods a Results: The research identified a sample of 70 gaming companies (developers/publishers, game titles, streaming platforms, tournament organizers), based on their prominence within the international gaming industry. Subsequently, it undertook a qualitative analysis of their public, digital assets to identify evidence of policies, programmes, and partnerships that aim to support the wellness of the esports community. Conclusion: There is a varied and fragmented approach to wellness monitoring and support across the esports industry. Mostly, the approach is reactionary, with little evidence of cross-platform conversations on minimal or ideal standards or monitoring processes to determine their effectiveness. The paper argues on behalf of an integrated, in-platform solution, which provides comparability and shared ownership with the healthcare sector.