APAKAH PEMASARAN VANILI KABUPATEN ALOR EFISIEN

This research was conducted in Kelaisi Timur village, Sub District of Alor Selatan, Alor Regency. The aims of study is to find out the marketing channel, marketing margin, farmer’s share, marketing advantage and the level of marketing efficiency of vanilla. Research data obtained by interviews 54 respondents.  The data collected are primary data and secondary data. The vanilla marketing channel,  marketing margin, farmer’s share, marketing advantage and the level of marketing efficiency of vanilla were analyzed quantitatively, qualitatively and descriptively. The results of the study indicate that two marketing channel of vanilla. The first channel farmers directly sell to inter-island traders. The second channel the farmers sell to collectors and then sell to inter-island traders. The price difference between levels of institutions in the marketing system is channel I of Rp. 176.000,-/kg, and the channel II of Rp. 200.000,- in the collector and Rp. 176.000,- on the inter island traders. The farmers share vanilla in the Kelaisi Timur Urban village to the mall which is the highest in channel I which is is equal to 81,97%, while channel II is 61,48%. While the highest marketing adventage are in farmers in the channel II which is equal to Rp. 370.625,59 per kg /kg, And the efficiency of vanilla marketing  in both channel is already efficient.