Research on the Internet Marketing of Rural Homestay—A Case Study of Lichuan City of Hubei Province

With the rapid development of Internet technology in China, Internet marketing has been widely used in various industries. As an important part of rural tourism, rural homestay is of great significance for the development of rural economy, the realization of accurate poverty alleviation and rural revitalization. With the strong support of the national policy, Internet marketing has provided a development opportunity for rural homestay. This paper has mainly used the method of statistical analysis, comparative research and case study to carry out the research, taking the Internet marketing of rural homestay as the theme, taking Lichuan's homestay as an example, analyzed the opportunities and challenges of homestay Internet marketing, existing problems, and put forward the corresponding strategies in order to better meet the growing demand of people for rural homestay.