Toward a theory of situational support: A model for exploring fundraising, advocacy and organizational support

Abstract Through replication with three national survey datasets ( N  = 658, N  = 673, N  = 208), this study extends research aimed at developing a new model that combines variables from the situational theory of problem solving and the theory of reasoned action to explain communication and participation related to fundraising events. Findings from the three studies provide empirical evidence for a new model and an emerging theory of situational support, which may help explain how and why individuals come to support certain causes, events or organizations.