A Study On Affordability Of Organic Food Products With Reference To Coimbatore

Population is increasing day by day, the entire world need of more food products. The hybrid products are cultivate to fulfill the needs and wants.  Whenever the requirements arise in the world the researcher giving revolution, revolution for milk, fruits, vegetable and etc. are to meet the high demand. These hybrid products are not harm to human health, it will be health issues after long years. This study is important to find the level of affordability, researcher had designed various dimensions to find the level of affordability of organic food products. The following are the objectives of the study. (i) to present the socio economic factors of the sample respondents ; (ii) to find the dimensions of affordability of organic food products ; (iii) to find the factors influencing the affordability of organic food products and (iv) to offer suggestions to the organic food consumers. It concluded that the consumers should carefully select the organic food products, high income group people could buy the products at high price, but lower and middle class consumers could not buy all organic food products. They could buy selected organic food products. Consumers have to select the organic food products according to their budget allocated for monthly expenses for organic food products.