Touch tag recognizable through capacitive touch panel, information recognition method therefor and information providing method using same

The present invention provides a touch tag having a conductive pattern corresponding to touch points of a capacitive touch panel. A capacitive touch tag, of the present invention, comprises: a substrate; a plurality of capacitive touch points formed on the substrate and arranged at arbitrary locations on a virtual lattice corresponding to a touch input sector of a capacitive touch panel of a personal information device; conductive wiring for connecting the capacitive touch points; and a charge delivery unit for delivering charges to the capacitive touch points through the conductive wiring. When the capacitive touch tag makes contact with a smartphone, the capacitive touch tag is recognized according to a predetermined rule, a recognition result is transmitted to a server, and information corresponding to the recognition result is received and displayed.