Perceived Control or Haptic Sensation? Exploring the Effect of Image Interactivity on Consumer Responses to Online Product Displays

Xiaohan Hu,Kevin Wise

Perceived Control or Haptic Sensation? Exploring the Effect of Image Interactivity on Consumer Responses to Online Product Displays

2020

Xiaohan Hu
Kevin Wise

The diffusion of image interactivity technology in online advertising has changed how people interact with mediated information. This study explores how interactive images and touch-screen interfac...

Keywords:

Human–computer interaction
haptic sensation
Perceived control
Interactivity
Psychology
Online advertising
consumer research

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