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Factors Affecting the Consumer's Branded Tea Purchase Decision: A Case Study in the Western Province, Sri Lanka
Factors Affecting the Consumer's Branded Tea Purchase Decision: A Case Study in the Western Province, Sri Lanka
2021
A. M. K. R. Bandara
H. M. M. Gayathri
A.I.Y. Lankapura
Keywords:
Business
Brand loyalty
Socioeconomics
sri lanka
Logistic regression
Odds ratio
Quota sampling
Correction
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