Use of a Modified UTAUT Model to Investigate the Perspectives of Internet Access Device Users

ABSTRACTThis study integrates perceived enjoyment and cyberloafing with the unified theory of acceptance and use of technology (UTAUT) and uses a modified UTAUT model to investigate the behavioral intention and user behavior of access internet device users. The research results show that perceived enjoyment can be used as the antecedence variable of performance expectancy (PE) and effort expectancy (EE). In addition, PE, EE, and social influence will all lead to the occurrence of cyberloafing behavior and increased internet browsing time; however, the hypothesis of the moderator is not fully supported. The results can be provided as reference for subsequent researchers to re-modify the model.