The Deficit in Cultural Trade and Its Countermeasures

The trade in cultural products and service has developed rapidly in China since the reform and opening up.But on the other hand,huge deficit in this sector has troubled China until now.The reasons for such deficit are complicated.The key to narrowing the deficit,apart from necessary protecting policies,is to adopt comprehensive measures to enhance the competitive ability of China' s cultural products.Only if the measures are efficient and effective,it is possible for China to realize its rough balance in cultural trade.