A study of Chinese consumers’ adoption behaviour toward virtual fitting rooms

Ailin Li,Yingjiao Xu

A study of Chinese consumers’ adoption behaviour toward virtual fitting rooms

2020

Ailin Li
Yingjiao Xu

The purpose of this study was to investigate Chinese consumers’ adoption behaviour toward VFRs by using the Technology Acceptance Model. Additionally, this study aimed to examine the influence of t...

Keywords:

virtual fitting
Engineering
Marketing
Technology acceptance model

Correction
Source
Cite
Save
Machine Reading By IdeaReader

References

Citations