ISLAMIC FAMILY LAW THROUGH THE LENS OF PRIME-TIME URDU DRAMA

The present study was conducted to analyze the presentation of Muslim family law (Nikkah, Divorce) in Urdu drama serials. The main purpose of this paper was to analyze that whether drama serials are presenting the Muslim family law (Nikkah, Divorce) in true Islamic way or distorting it. The qualitative content analysis was used to investigate the prime-time Urdu drama serials. Qualitative content analysis endows with the deeper glance to the content that are being broadcasted to the viewers. The result indicated that Muslim family laws are not being presented in real sense instead they are being distorted and violated by the Urdu drama producers. Urdu drama producer, director and writer are more anxious in magnetizing and catching the audience intention and they are not in worry what family values is being destroyed on prime-time media. Social cognitive theory of Bandura was considered as theoretical background for this study. This research provided a path, in understanding, scheming and even eradicating such distorted contents from the forthcoming prime time Urdu dramas to present the healthy and useful entertainment to the audience. The results also substantiate that media producer are inconsiderately distorting the Islamic family values system, which is very dodgy for the society and which may increase the divorce rate in society. Drama producers need to understand this alarming situation and should align their content with the social and Islamic values of the society.