促使玩家遊玩大型機臺的動機－以音樂遊戲機臺《Jubeat》為例

This study took Jubeat as an example to explore players' motivation and continual playing behavior. In addition, the differences between players with different backgrounds to start playing this kind of music game were also investigated. According to the literature review and the questionnaire survey, arcade games equipped with special controllers and fantastic acousto-optic effects plays an important role in attracting players. When it comes to continuing the game, there are five factors: Combination of hobbies, Challenge and skill, Fantasy, Emotion and Social interaction that impact them, with the former two as the most pivotal elements. That is, games that allow players to enjoy their favorite songs and challenge themselves at the same time are most attractive. These five factors affect players with different ages, genders, and addictions to the game differently. Among them, ”Social Interaction” is shown to have the greatest influence upon those who are greatly addicted to the game.