KIŞ TURİZMİNDEN BEKLENEN FAYDALAR: Y KUŞAĞI ÖRNEĞİ

In this study, it is aimed to determine the benefits sought by the Y-generation foreign tourists from winter holidays in Georgian ski resorts. For this purpose, the data were collected between January 25 - February 28, 2019 in Bakuriani and Goderdzi ski resorts with convenience sampling. Questionnaire technique was used as a data collection tool and the questionnaire was applied in Turkish, English and Russian languages. A total of 227 usable questionnaires were collected. Descriptive statistics such as arithmetic mean, median, mode and standard deviation were used in the study. In addition, t-test, ANOVA and factor analysis were used. As a result of factor analysis, 5 benefit factors were obtained. These factors were called "excitement", "relaxation", "activities", "socialization" and "new experiences".