Study on Sports Association Connotative Construction of Guangdong Private Colleges

Based on the literature,survey and case analysis,this paper analyzed the sports associations construction status of the 15 private colleges in Guangdong.Guangdong Private Colleges sports associations’ imbalance in economic development,such as the management of sports associations,sources of funding,the societies instructor,and community activities were carried out.As Guangdong Peizheng College sports society’s case,the paper gave some measures from the school level and student organizations level countermeasures on sports associations’connotative construction.