Experiencia de gestión sociocultural para el desarrollo local a nivel de Consejo Popular

The management of the socio-cultural dimension at the People's Council level in the province of Pinar del Rio is a recurrent topic in local development. This article aims to demonstrate experiences at this level, related to the generic modality of Rural Tourism, with emphasis on the sub-modality of Community Tourism. The type of research offered is adjusted to the qualitative methodology. The theoretical methods of analysis, synthesis and historical-logical are used. The empirical methods were based on the collection and analysis of secondary sources, with the support of the structured interview together with the questionnaire. In addition, sensitization and self-management workshops with key actors of the People's Council were used. The result with the greatest impact was the enhancement of local culture as an attraction and product, based on the incorporation of the socio-cultural potentials existing in the People's Council. Among the most significant conclusions, the importance of participation for the effective management of these initiatives and tourism projects in all their stages and the importance of becoming a reference of how the People's Councils can be inserted into local development is highlighted.