Plan de negocios para la creación de un restaurante temático deportivo en la ciudad de Latacunga

This degree project is aim to be developed as a Business Plan to create a sport themed restaurant named “Volcano Sports Bar and Grill” and located in city of Latacunga. The main objective of this paper is prove the acceptance, feasibility, and profitability of the business plan. It was previously held an analysis of environment, by developing an analysis of the five competitive forces by Porter and a PESTEL study. This study revealed a feasible scenario for the project due to the existence of more opportunities than threats. Moreover, in order to prove the acceptance of the business idea, it was developed a qualitative and quantitative research by the use of methods like surveys and a focus group in city of Latacunga. This process allowed to put in evidence the existence of a market opportunity for this kind of business in Latacunga. “Volcano Sports Bar and Grill” will try to attract its target market conformed by 12.234 people using a general strategy of differentiation based on its service and betting on a “more by more” USP. The vision of the business is being the leader sports themed restaurant in Latacunga reaching a 5 years period. It will be legally constituted as a limited liability company since this is the kind of society that most fits the business model. Finally, a five years financial plan was done in order to prove the profitability of the business idea. There were considered factors such as inflation and industry growth. Due to this process is concluded that the project is financially profitable based on the results of an IRR of 79,59%and a NPV of 179.793. Additionally, it was held a comparison between financial indices that revealed that the utility index is over the industry average and the indebtedness index is among the industry average.