The Effects of Market Orientation and Corporate Image on Organizational Performance through Internal Marketing: Focused on SMMs in South Korea

This paper aims to investigate the effects of internal marketing and market orientation on corporate image and organizational performance of organizational innovation of small and medium manufacturers (SMMs) in South Korea. The study reveals that in small and medium manufacturers, internal marketing positively affects market orientation and indirectly affects corporate image and organizational performance. Market orientation positively affects corporate image and organizational performance.