Structure, Conduct and Performance of the Coffee Processing Industry in Palembang and Pagar Alam Cities
2020
The purpose of this study was to analyze the
structure, conduct, and performance of the coffee processing
industry in Palembang and Pagar Alam cities. The data used
in this study are primary data collected by distributing
questionnaires to coffee processing firms in Palembang city
and Pagar Alam city. The analysis technique used is the
Structure-Conduct-Performance (SCP) analysis. The results
of the SCP analysis found that the market structure of the
coffee processing industry in Palembang city and Pagar
Alam city is Monopolistic Competition with a CR4 value of
32.43 percent in Palembang City and 37.65 percent in Pagar
Alam city. Market Share values are less than 5.83 percent
indicate opportunities for new firms to enter the industry.
Analysis of the conduct of the coffee processing industry
shows the strategies used are product, price, and promotion
strategies. Performance measures can be seen from the ratio
of productivity, efficiency, and profitability.
Keywords: Structure-Conduct-Performance (SCP),
concentration ratio, Market Share, productivity, efficiency,
profitability
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