El aseguramiento de la calidad en las PYMES ecuatorianas

A company may be classified as large, medium or small, depending on its organizational size and volume of operations. All small and medium-sized companies are known as SMEs. In general, they are present in all sectors of the Ecuadorian economic activity, with greater presence in the commerce sector, being in a world of entrepreneurs where modernization and globalization play a preponderant role to achieve quality assurance. That is why the general objective of this research focuses on analyzing the importance of quality assurance in SMEs in Ecuador; finding as a result that they exert a strong influence on the country's economic growth as they are a high source of employment generation, which contributes to social, economic and financial improvement to combat poverty rates and generate changes in national productivity policies. On the other hand, the implementation of quality management systems such as ISO Standards in SMEs, allows this type of organization to modernize and organize its internal structure and processes, in order to raise the quality standards in the products or services offered by analyzing and understanding the needs, possible expectations and satisfying customer requirements; which leads to achieve quality assurance providing the opportunity to expand into new markets such as Europe where there is a high rate of competitiveness and demand.