Competitiveness and tourist satisfaction in regions of the State of Michoacán ( Mexico )

The state of Michoacan has an important cultural legacy, so critical to economic growth, however there are no parameters to guide the industry in order to raise its competitiveness. The aim of the study was to analyze the determinants factors of tourist satisfaction in the main destinations located in Michoacan. The methodology used was a quantitative approach, by exploiting the survey data developed by the Tecnologico de Monterrey, in order to study the tourist profile in Michoacan (Perfitur), which includes aspects such as tourist satisfaction. From these results it presents a panel data model of tourist satisfaction in six regions of Michoacan during 2006-2012. The econometric model shows the positive effect of some factors such as hospitality and good treatment received from the service providers and the quality of accommodation.