Green Management Tools as a Way to Sustainable Behaviour in the Hotel Industry. Case Study from Czechia

Sustainability has long been a buzzword and is also currently one of the major priorities of tourism all over the world. In many places, hotels function as a driving force for socio-economic development, serving as employers for the local population, but also providing space for meetings, conferences, private/family events, and ceremonies. Unfortunately, the hotel industry is also considered an industry characterized by the consumption of considerable amounts of resources. These include mainly energy and water consumption, but also waste production. Emphasis is placed on the role of the communication between the various players involved in the operation of hotels. The article deals with applying elements of green management in a selected hotel in Czechia. It analyses the implementation of green management elements and principles of sustainable development in accommodation services. The primary data were conducted from April 2017 to March 2018 and we used structured and semi-structured interviews with the TOP management of the hotel and by author observation. We used the methods of scientific work, i.e., the analysis, mathematical, and statistical methods. As part of economic and social activities, cooperation with suppliers in the close surroundings of the hotel and the selection of local employees work well. Room for improvement has been observed, e.g., in supporting local infrastructure or promoting environmentally friendly types of transport.