A Study on Consumer Awareness and Usage of E-Banking Services With Special Reference To Thoothukudi District

E-banking is the most important technology in the developed world in the banking sectors, and is being implemented by many banks in developing economies around the globe. The present time of globalization and liberalization has made in the banking industry very competitive by providing various services to the customers. As the level of consumer awareness increases, it leads to increase in customer preference. The present study to analyzes the customer awareness and usage level towards E-banking services. Indian banking industry has witnessed a high developments due to sweeping changes that are taking place in the Information technology. In today’s scenario most of banks offer services through electronically. It is called E-banking. E-banking is creating lot of changes in the banking industry. Though all banking sector are providing e-banking, the main study is whether the customers are aware of all the e-banking services offered by their banks. So, it becomes necessary to study the customer awareness and usage level towards e-banking services. The present study is a modest attempt made to know customer awareness on e-banking services provided by the banks in Thoothukudi District. The major tool used for the data collection is questionnaire. For the purpose of the study, required primary data have also been collected along with secondary data.  A sample size of 104 respondents has been taken for the study.