Analysis of China’s Internet Advertising Market Situation and Prospects

Gao Qing-lan

Analysis of China’s Internet Advertising Market Situation and Prospects

2010

Gao Qing-lan

In this paper,the author elaborated the concept internet advertising.Through analyzing characteristics and market situation of internet advertising,the author looked forward the future of internet advertising.

Keywords:

Marketing
Native advertising
Advertising campaign
Advertising research
Business
Advertising
Compensation methods
Online advertising
Advertising account executive
The Internet
China
Network media

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