Research on innovation of cross-border e-commerce business model based on big data

With the rapid development of the economy and the continuous deepening of the application of Internet technology, today's social economy has gradually entered the era of big data, which provides a good social environment for the development of e-commerce. This paper first introduces the background and significance of big data, and analyzes the connotation and advantages of e-commerce in the era of big data. On the basis of analyzing the development status of e-commerce industry under the background of big data, it summarizes the opportunities and challenges faced by e-commerce enterprises in the context of big data, and discusses the e-commerce service model under the era of big data. The main purpose of this research is to contribute to the improvement of e-commerce service level in the era of big data and promote the rapid development of e-commerce.