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Customer relationship management practices as recipe for customer loyalty: A literature review
Customer relationship management practices as recipe for customer loyalty: A literature review
2013
Maureen Kangu
Kenneth Wanjau
George Kosimbei
Robert Arasa
Keywords:
Customer retention
Business
Marketing
Customer delight
Customer reference program
Loyalty business model
Customer to customer
Enterprise relationship management
Customer intelligence
Customer advocacy
Customer equity
Relationship marketing
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