New Discourse, New Successes

The ascent of Marine Le Pen to the leadership of the National Front in 2011 represented a double shift in the history of the party: on the one hand, a renewing of the discourse, the leadership and the image of the nf; on the other, a clearly ascendant electoral momentum. Are the two things connected? The confrontation between the analysis of Marine Le Pen’s speeches and a survey of the motivations of the nf voters indicates a shift rightward of the electorate rather than an ideological repositioning of the party.