A cross‐cultural study of motivation for self‐employment : Comparing China, Mexico, and the USA

Purpose – The purpose of this paper is to examine the relative levels of multiple individual and environmental factors that influence self‐employment motivation in China, Mexico, and the USA and the effect of each factor on motivation for self‐employment in each country.Design/methodology/approach – A survey was administered to 987 students at universities in the USA (n=535), Mexico (n=195), and China (n=257). Confirmatory factor analyses were conducted to assure measurement model fit. Hypotheses were tested using ANOVA tests and regression analyses.Findings – Results indicate that: the USA has the individual and environmental factors most favorable to self‐employment; Mexico has the highest level of motivation for self‐employment; independence and risk taking are the best predictors of motivation for self‐employment in all three countries; the predictive capability of independence, risk taking, and social networks appears similar for China and the USA; and the predictive capability of informal institutio...