Data processing apparatus and method for processing data based on user feeling

According to the data processing apparatus and the various embodiments are the bar, the described embodiments related to a data processing method, in a data processing device, collecting emotion icons log data for the emotion icons activity of the user for at least one service storage a storage unit for collecting; And analysis of the emotion icons using log data to analyze the sensitivity icon activity of users, to provide users of the emotion icons activity results in the service server, the service server applies the emotion icon activity analysis of the user to the service may include a processing unit, in addition to various other embodiments it is possible.