현대한복 착용의 국내외 반응에 대한 텍스트 마이닝 분석

As the popularity of Hallyu content at domestic and global has increased day by day, interest in Hanbok seen on dramas, movies and K-pop stages has also increased. However, compared to the high popularity of the Korean Wave, there is a lack of research on domestic and foreign responses to modern clothing shown in the Korean Wave culture. Therefore, collecting domestic and foreign responses to each case, emotional analysis was carried out, which aims to identify domestic and foreign responses to the wearing of modern Hanbok in the Korean Wave culture. The responses of the comments were analyzed using text mining in two ways: positive and negative responses were examined through Wordcloud, which lists key words in frequency order, followed by reading and analyzing the actual comments by reaction. The results of the research analyzed through these methods are as follows. Through these results, we wanted to compare and analyze the domestic and global responses to modern Hanbok shown in Korean Wave culture and the domestic and global responses to the wearing of modern Hanbok by ordinary peaple. Through this, we want to provide basic data on how to globalize Hanbok.