Customers’ Satisfaction towards HDFC Banking Services: A Study in Coimbatore City

Banking institution deals in money and its substitutes and provides other financial services. Banks accept deposits and make loans and earn a profit from the difference in the rates of interest paid and charged, respectively. HDFC has consistently striven for and developed an excellent reputation for transparency, trust, integrity and an impeccable record of customer friendly services. These uncompromising principles and core values are the unshakable elements that have provided the company with the anchor to stay on course even during turbulent and changing times. To overcome weakness, positive correlation between customer satisfaction and customer retention towards HDFC Bank.