A STUDY ON MODULAR DESIGN FOR LCD TV

Nowadays, due to the gradually mature on LCD TV related technologies, the profit margin of LCD TV has become thinner. Finding a niche point to overcome such difficulty is comparatively important at this moment. As stated by many literatures, the concept of modular design had been applied to many thin-margin products, such as personal computer, and received highly successful. However, the modular design concept has not been adopted by LCD TV industry currently. This paper explains how to embed modular design concept into LCD TV products and to illustrate a methodology to establish modular product architecture for LCD TV with cost and performance considerations. The modular architecture of the LCD TV are designed as building blocks which could be grouped together to form a variety of products. This approach will promote standardization and the re-use of existing modules to develop new products. Finally, this paper provides a simple example to illustrate how modularity can reduce inventory and promote customer service level.