THE LOYALTY MODEL OF PRIVATE UNIVERSITY STUDENT Study Case: STIKOM London School of Public Relation

This study will investigate Loyalty Model of Private University Student by using STIKOM London School of Public Relation as a study case. This study will examine the model from service quality, college image, tuition fee, trust and satisfaction perspective. Thus, the objective of this study is to examine and analyze the effect of service quality, college image, tuition fee, trust and satisfaction towards students’ loyalty; the effect of service quality, college image, tuition fee and satisfaction towards trust; and the effect of service quality, college image and tuition fee towards satisfaction. This study will use survey methodology with causal design. The samples of the study are 320 college student. The gathering of data will be conducted by using questionnaire in likert scale. The analysis of the data will use a Structural Equation Modelling (SEM) approach.