The Realm of Market Segmentation Approaches Against Customers’ Behaviors

This articles addresses chiefly approach to marketing analysis so far has largely identification and exploitation of key differences, in marketing capabilities and competitive strengths, for example marketing attention focuses on two particularly important areas of differentiation, the differences between alternative market offerings as far as customers are concerned, or the competitive positioning of suppliers, products, services and brands. Characteristics, behavior, and needs play an important role to marketing decisions makers in developing strong marketing strategies or marketing segmentation. Market segmentation is one of the most widely accepted concepts in marketing.