Reviewing the Effective Factors on Customer - Orientation According to the System of Quality Management (Iso-9001) on the point of view of men and women In Sports Medicine Federation of I.R. Iran

The aim of this research was study the effective factors on customer-orientation according to the system of quality management in IFSM on the point of view of women and men. Statistical society of this research composed by the whole members of IFSM and 30 sports medicine Boards of that are subsets of IFSM and using from the treatment, Rehabilitation, Nutrition consulting Psychology and training services that offers by IFSM (N=2900000). In order to determine the content of sample used the Koran formula with %1 error based on this formula, the number of 960 samples selected in otherwise the number of questionnaires were 1000 and distributed randomly and finally answered to the 969 questionnaire that analyzed. In order to collect data from a questionnaire based on the International Standard ISO 9001: 2008 quality management was used. Face and content validity of the questionnaire was determined by sport management professors. With primary study of 15 people who answered to the questions, the stability of the questionnaire gets by use of Cronbach's Alpha %84.The method of this research was descriptive- survey that conducted in the form of field also, the analyzing of data performed by use of descriptive and Inferential statistical; Kolmogorov-Smirnov tests, independent t, Regression’s analysis and Pierson's correlation coefficient. The results showed that the satisfaction of quality services that offered by IFSM is completely different among men and women. Moreover, there is meaningful relationship between components of customerorientation (r=0.81, P< 0.001), improvement of process (r=0.782, p<0.001) facilities (r=0.764, p<0.001) and estimate of services (r=0.826, p<0.001) with customer satisfaction. On the other hand, the results of region analysis showed that all 4 components are eligible in satisfaction.