Market aspects of a typical Herzegovinian product cheese in a suck.

Cheese in a suck, unique and characteristic product of Dinaride range which encompasses Herzegovina, to the characteristics it possess, in next period could become relevant initiator of rural development of this region. Aim of this research was estimation of market aspects of the Cheese in a suck from the perspective of producers, consumers and distributors, as well as analyses of productive, selling, distributive and purchasing prices. Primary data have gained by questionnaire on the sample of 35 producers and 1182 consumers, 17 restaurants, 5 bridal restaurants and 2 retailers. Method applied for data collection wasquestionare composed of relevant questions for each interviewed subject, and method of data presentation was descriptive statistics. Research was carried out in Herzegovina, Banja Luka and Sarajevo in the period from 2005 to 2011 with the exception of research consumers in Sarajevo that is carried out in 2009. Research results have shown that productive price of cheese is relatively high, 9,67 KM, for cheese made of cow’s milk, while selling prices are frequently lower that productive ones. Relatively low percentage of consumers, 24,11%, consider purchasing price for a high. Majority of producers, 25,71%, cheese sell by combining different ways of selling. The highest percentage of consumers, 31,30% cheese buy directly from producers on farm. Research results of distributors, especially restaurants, don’t give enough reason for optimism regarding Cheese market. On the territory of the production of Cheese in a suck, it is almost impossible find on menu.