Роль маркетинговой информационной системы в реструктуризации авиакосмических предприятий
2015
This article analyzes the role of marketing information in the aerospace industry, its purpose, the shortcomings of the existing tools for analysis and decision-making ranks of the principles of the problems caused by the mismatch of instability, complexity and high-end of the studied objects. Industrial marketing and development of the aerospace industry, insufficient and inefficient use of methods and tools of strategic analysis and industrial marketing, the need to address the aerospace industry in Russia related to: increase the efficiency of interaction of organizations and the problems of lack of funds.
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