Evaluation of Green Food Industry Development: Empirical Evidence from Ningxia in China

With the increasing demand of green food, the development of the green food industry has attracted more and more attention. Based on 297 valid questionnaires of green food enterprises in Ningxia, the study hypothesized a theoretical model and empirically analyzed the factors affecting the development of green food industry and their action mechanism. The results show that the theoretical model has a high explanatory power with R2 of 74% for the development of green food industry. Policy environment is the most significant effect on the development of green food industry, and the technical environment, market environment, related industry development, and marketing level followed weaker, while policy environment has no significant direct impact on marketing level. The findings will not only give government and relevant authorities a guidance of policy reference and decision-making basis, but also broaden the idea of the green food industry theory research globally in future.