The Kansei Design Approach at Toyota Motor Europe

The aim of this chapter is to present a first understanding of the Kansei design approach and how it can be bridged within an industrial context. It proposes a theoretical point of view of our division build on researches still conducted to link Kansei philosophy and user experience in a first time and then to understand how an interaction can impact the full user experience. Furthermore, the automotive context of these researches leads us to develop and use several methodologies and tools that are presented in this chapter. We develop them in order to increase what users live with their products from an early design point of view, beyond the product itself.