What do consumers expect for government subsidies on low-carbon products in China?

Based on the 873 questionnaires collected from six cities in four provinces in China, we made a quantitative analysis of different types of consumers’ expectations for government low-carbon subsidies by using the SPSS. The results indicate that: (1) Significant differences exist in the ‘expectations for government subsidies on low-carbon products’ from different types of consumers; there are significant differences among consumers with different monthly income, educational attainment and age on the ‘expectations for government subsidies on low-carbon products’, but the difference is not significant for the consumers in different regions or gender. (2) Monthly income and educational attainment exert significant influences on consumer ‘expectations for government subsidies on low-carbon products’, and the influence of monthly income is the biggest. Finally, we put forward policy recommendations accordingly.