Service management in international key account management: A situative approach to differntiate service packages for business to business customers
2007
Keywords:
- Service design
- Business
- Service product management
- Business service provider
- Industrialization of services business model
- Business relationship management
- Business process reengineering
- Artifact-centric business process model
- New business development
- Process management
- Business process management
- Electronic business
- Business process modeling
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