입지적 변화에 따른 농협 하나로 마트의 경영성과에 영향을 미치는 요인분석

In Chungcheongnamdo, competitors such as department stores, large-scale marts, and SSMs are emerging due to the launch of Nippo New City and Sejong Special Municipality. In addition, it is urgent to maximize the management efficiency of existing Hanaro Mart, as the existing distribution structure changes in the study area. The study was conducted to investigate the factors affecting the management performance of 48 Hanol Mart in Nonghyup, Gongju, Seosan, Asan and Cheonan in Chungcheongnamdo using Analytic Hierarchy Process. Priority analysis results and easiness of walking use 0.137, convenience of parking space 0.080, image of the store and cleanliness 0.778, convenience of use of public transportation (subway, bus, etc.) 0.072, product differentiation 0.065, distribution of Hanaro Mart stores by region 0.047, and the overall ease of travel with Mart was 0.437. In terms of ease of use, ease of use of public transportation(subways, buses, etc.), distribution of Hanaro Mart stores by region, and convenience of mobility with overall shopping mall, It is seen as a related problem. Based on the results of the analysis, we suggest suggestions and improvement plans to utilize Hanaro Mart as basic data for efficient and rational operation and planning.