Analysis of the factors influencing product pricing in e-commerce environment

With the rapid development of the Internet and the intelligent application of big data, unlike traditional product pricing, products in the e-commerce environment have their own unique pricing strategies. The pricing strategy adopted by the product in the e-commerce sales channel, the influencing factors of the product pricing and the product pricing method are the decisive factors affecting the success or failure of the transaction. Based on the characteristics of e-commerce products, this article analyzes product pricing strategies and influencing factors, and provides a certain basis for e-commerce companies to do product pricing.