Elite maintenance work across the Covid-19 crisis: a critical view on power and language

Purpose - This paper aims to present a critical interpretation of unfolding events related to corporate and policymaking elites during the coronavirus (Covid-19) pandemic crisis to serve as a point of contrast to mainstream views Design/methodology/approach - Drawing upon literature on elite maintenance and power, learning from recent previous crises and emerging evidence during the Covid-19 pandemic crisis, this study develops arguments to question and problematize the exercise of power by elites toward maintenance of existing systems across the pandemic Findings - Critical examination points attention to three related but analytically distinct strategies in the exercise of elite power: reinforcing myths, redirecting blame and reclaiming positions, all directed to maintain the system and preserve power The potential effects of this ongoing elite maintenance are highlighted, revealing the old and new forms of power likely to emerge at the corporate, national and global levels across the pandemic crisis and endure beyond it Social implications - It is hoped that the critical examination here may build more awareness about the deep and complex nature of elite power and systems across the globe that preclude meaningful system change to address societal challenges It may thereby provide more informed engagement toward system change Originality/value - The main originality of the paper lies in its attempt to tie together the various types of elite maintenance works and their potential effects into an overarching narrative Making these connections and interpreting them from a critical perspective provides a rare large-canvas picture of elite power and system maintenance, particularly across a global crisis