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The impact of proactive and reactive market orientation on innovation success. The moderating role of learning orientation
The impact of proactive and reactive market orientation on innovation success. The moderating role of learning orientation
2014
Fabián Fernando Osorio Tinoco
Miguel Hernández Espallardo
Héctor Augusto Rodríguez Orejuela
Keywords:
Business
Market orientation
Marketing
Knowledge management
learning orientation
Correction
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