ESTUDO DE CASO: COLETA E LOGÍSTICA REVERSA PARA LÂMPADAS FLUORESCENTES NO MUNICÍPIO DE FRANCA, SP

Fluorescent lamps are really useful products for the nowadays society. However, misdisposal of these objects can generate serious environmental damage. Reverse logistics allows companies to maximize the use of resources, enhance their corporate image, gain marketing advantages, increase economic value to their products, fulfill the current legislation and satisfy the expectations of the society. This study aims to characterize fluorescent lamps, describe the importance of reverse logistics application in companies and show the findings of a study on collect, selection and transport of this products in Franca, SP. Suggestions on how to improve the