Le double récit d’une chaine logistique multi-acteurs : entre performativité et encastrement local

This research documents a double storytelling by a cost center within a multi-stakeholder logistic supply chain. A first story addressed to the group's foreign headquarters, is transmitted to the researchers and is aligned with the rational economic prescriptions of the "make or buy" decision in the supply chain context. It essentially uses arguments based on accounting data. A second story, highlights the local arrangements used to make the official story credible to the headquarters. The existence of this dual discourse is discussed from the point of view of the management of a MASC and illustrates in this empirical field the notion of performativity.