AHP분석을 이용한 개인 커피전문점 창업 성공요인의 중요도 관한 연구

The purpose of this study is to explore priority factor in successful business performance for individual coffee shop start up. This study attempted not only to recognize the problem and difficulty in coffee shop caused by market change and user"s various demands but also to find the alternative for solving the problem. For those reasons, This study selected important factors such as location characteristic, physical characteristic, service quality which are verified by preceding research. Moreover the AHP analysis conducted by experts deduced meaningful results for increasing coffee shop"s competitiveness. The results of the study are as follows. First, it is needed to found coffee shop in great demand location for successful performance. And second important factor is to found business with a large transient population. At last, rational pricing strategy is also crucial for success of coffee shop.