Research on the Economic Features and Pricing of Digital Products

The expansion of Internet makes it a major channel and media to sell digital products. The distinctive economic features of digital products pull down the basis of traditional pricing strategies. We thus have to find a new pricing model suitable for information products in the network economy environment. When reasonable pricing strategies are applied, they must consider the benefit of both manufacturers and consumers. This article analyzes the pricing of digital products from horizontal differentiation and vertical differentiation, and provides relevant sales strategies.